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Annual Pass
Q: What is the Annual Pass?
The Annual Pass is a program that allows pass-holders admission to unlimited regular (45-minute) IMAX films and to obtain discounted tickets to see Hollywood features converted into the IMAX format. The pass is valid for one full CALENDAR year. Other benefits are listed below.
Q: How can I purchase the Annual Pass?
The 2012 Annual Pass has sold out for this year. Thank you to everyone that bought a pass for this year. We certainly hope you enjoy your pass and we look forward to hosting you soon.
Information regarding the 2013 Annual Pass will be available in early October and sales will likely start this November for the 2013 year.
Q: What is the cost of the Annual Pass?
The 2012 Annual Pass price is $46 plus tax for a total of $51.52.
NOTE: Children 2 and under are free of charge and do not require an annual pass provided they are held on the lap of an accompanying adult.
Q: Are there additional benefits to being a pass holder?
Yes, as well as seeing many regular films as often as desired, pass holders…
Q: Is my Annual Pass valid for the Silvercity IMAX?
No - the digital IMAX at Silvercity is not affiliated with our IMAX theatre and they do not accept our Annual Passes.
Q: What if I lose my annual pass?
Not a problem. Visit the National Geographic Store during business hours and ask for a replacement pass. A new pass can be re-produced with the same picture or we can take a new one for you. There is a fee of $5 plus HST for a replacement pass.
Q: Why do Annual Pass Holders have to pay a $1 transaction fee for online tickets?
We have utilized the services of a reputable 3rd part company (Ticket-Ops) that has experience across Canada providing online ticketing. They designed the software and purchasing page that you see once into the system.
The $1 fee covers their customer service overhead – the people answering the toll free number should a customer experience any problems ordering online, and to cover the credit card fees associated when pass holders order Hollywood film upgrades and/or buy companion tickets.
Both ourselves and Ticket-Ops worked to reduce this fee to as low as possible and also included the tax within the $1 fee.
Q: Why do pass holders pay slightly more than the general public for Hollywood films?
Our royalty structure is different for pass holders vs. non-pass holders.
Usually, the terms for the films are calculated as a percentage of box office revenue. An adult non pass holder generates revenue of $13.40 (before tax) which provides a higher royalty payment to the studio. A pass holder, on the other hand, only generates revenue in the region of $3.57 (before tax) and thus the studio takes most of that and we end up about even.
Q: Is the Victoria Annual Pass valid at all IMAX Theatres?
No, IMAX Victoria is independently operated and does not have reciprocal ticketing arrangements.
Q: I have an Annual Pass. How do I use it?
Two choices:
- At the box office - just present your pass and you will be issued an admission ticket.
At the entrance of the theatre - you must present both your admission ticket and annual pass to gain entry.
Q: I have an annual pass. How do I receive email updates?
First, please visit the National Geographic gift store to register your email address and confirm it is correct.
You can also email your correct information to sprimrose@imaxvictoria.com
If you have registered your email address with us and are still not receiving emails please check your SPAM settings. Often, our email updates are accidentally flagged as junk mail due to our large recipient list. If you have difficulty changing the settings yourself please contact your email provider for assistance.
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