Destination Cinema has created this Privacy Policy in order to demonstrate our firm commitment to privacy. The following discloses our information gathering and dissemination practices for this Web site.

We use your IP address to help diagnose problems with our server, and to administer our Web site. Your IP address is also used to gather broad demographic information. Our site may use cookies to make sure you don’t see the same ad repeatedly. We use cookies to deliver content specific to your interests, to save your password so you don’t have to re-enter it each time you visit our site, and for the other purposes set out below:

  • We use cookies to remind us who you are and to find your account information in our database when you access a service so you do not need to log in at every visit. This helps us to provide you with service tailored to your specific needs and interests. A cookie is set when you register for a service.
  • We use cookies to estimate our audience size. Your browser is given a unique cookie that helps us determine whether yours is a repeat visit or a first visit.
  • We use cookies to determine the browser the visitor uses so the site can be designed to work properly with the most common versions of different browsers.
  • Advertisers that place ads with Destination Cinema may use cookies

This site contains links to third party sites. Destination Cinema or any of its affiliates is not responsible for the privacy practices or the content of such Web sites. Destination Cinema co-branded sites, licensee sites and content partner sites may have privacy policies independent of Destination Cinema. This Privacy Policy extends only to data collected on pages hosted on the Destination Cinema servers. Destination Cinema may share aggregate information with [licensees] [trading partners], co-branded sites, and advertisers, however, this aggregated information does not contain personally identifiable information.

Our online surveys may ask visitors for such information as contact information (like their email address), and demographic information (like their postal code, age or income level). We may use contact data from our surveys to send information about our company and promotional material from some of our partners or advertisers. The customer’s contact information may also be used to contact the visitor when necessary and may be shared with other affiliated companies who may want to contact our visitors. Only Destination Cinema or affiliated companies have access to your personal information. Users may opt-out of receiving future e-mail communications. Please see the choice/opt-out section below.

Demographic and profile data is also collected at our site. We use this data to tailor our visitor’s experience at our site and display the content according to their preferences. This information is shared with advertisers on an aggregate basis only.

We run contests on our site in which we ask visitors for contact information (like their email address), and demographic information (like their postal code, age, or income level). Participation in contests and surveys is entirely voluntary, and users can choose what, if any, information they wish to disclose. We may use contact data from our contests to send users information about our company, and promotional material from some of our partners. The customer’s contact information is also used to contact the visitor when necessary and may be shared with other companies or affiliated companies such as the Royal BC Museum. Only Destination Cinema or affiliated companies have access to your personal information. Users may opt-out of receiving future e-mail communications; see the choice/opt-out section below.


This site has reasonable security measures in place to protect against the loss, misuse and be intercepted by third parties. Destination Cinema or any of its affiliated companies assumes no liability for interception, alteration or misuse of information transmitted over the Internet.


In the Registration process where we request information about the visitor, our site provides users the opportunity to opt-out of receiving email or other forms of communications from us, our affiliated companies and our trading partners. Opportunity to opt-out of email communication is also included in the footer of emails sent by IMAX Victoria.

Annual Pass Personal Information

“Personal information” means recorded information about an identifiable individual, including home or personal email address, address, birthdate, and credit card information.

IMAX® Victoria may collect and use personal information collected when purchasing an Annual Pass to establish, maintain and manage relations with a user relating to the theatres programs, activities and services; to create a record of the user’s involvement with IMAX® Victoria.

IMAX® Victoria maintains its servers and paper files in locked premises, and uses user IDs, passwords, firewalls, anti-virus and other protection against malicious code, as well as appliance-based encryption technology, all in accordance with the highest industry standards for data protection and network security.

Access to personal information is restricted to those authorized personnel having a “need to know” and who are bound by confidentiality obligations. Any credit card information submitted by a user will not be stored on IMAX® Victoria servers, but rather will be sent to a PCI Level 1-compliant payment processor, such as Ticket Ops, for processing. When destroying personal information, IMAX® Victoria deletes electronically stored personal information and shreds any tangible materials containing personal information.

For the purposes of ticketing though the Royal BC Museum Box Office, or our online ticketing partner Ticket-Ops, information such as Annual Pass Number, Postal Code and email may be shared. Email is only collected to contact the Annual Pass holder if there is an issue with the transaction and will not be used for any other communication by third parties. This information is provided to verify that the Annual Pass is valid and provide ticketing access to the services granted by purchasing an IMAX® Annual Pass.

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this Web site, you can contact